ECONOMIC IMPACT STUDY
LaFrancesssa
LaFrancesssa’s new live show brings TOUNTA... to the stage — an album that explores love, social critique, and eccentric characters with biting humor and a personal take on Catalan slang. Her sound draws from cult electronic music, somewhere between the past and the future. The live set reflects her journey through Barcelona’s underground scene as a producer, DJ, sound designer, and performer.
She’s not a pop star — she’s pop itself. The embodiment of a diva from the perspective of someone who (sur)vives in the underground. Some may say she’s pointing toward the future of Catalan music, but that would fall into the easy trap of assuming Gen Z sounds are only forward-looking. LA FRANCESSSA channels every avant-garde strain of Catalan identity that came before her. She plays with words like Brossa did, but with the metropolitan, bold, and critical poetry of someone born and raised in Barsalana after the turn of the century. She’s not afraid to push limits, to provoke, to flirt with dissonance — because she knows that the rules of music, like those of gender, are just conventions begging to be dismantled. She’s the most diousa among the tountas, and if you know, you know.
Al-V
Musician